Brand Playbook
v1.0 — Agency Brand Playbook
Talk Over Cookies (TOC) is a live, moderated communication club for Indian students aged 13-21. It bridges the gap between academic excellence and real-world communication skills.
Mission: To build a generation of Indian students who can articulate their thoughts confidently, collaborate across cultures, and lead with empathy.
Vision: A future where every Indian student — regardless of background, city, or medium of instruction — has the communication skills to succeed on a global stage.
Origin: Born from the insight that Indian students are academically brilliant but often struggle with spontaneous speaking, group discussions, and cross-cultural conversation. TOC creates a safe, fun, structured space to practise these skills.
Format: Live 45-minute video sessions on Zoom (embedded in the TOC web app), moderated by trained facilitators. Groups of 4-6 students per session. Each session has a theme — from "Would You Rather" icebreakers to structured debates on current events.
Business Model: Pay-per-program at ₹199. No subscriptions. No long-term commitments. Book when your child has time.